The Word “Authentic” Has Lost Its Authenticity (pun intended)

Authentic

I am a marketing copy junkie. I actually like reading and writing sales copy.

I see a lot of business mentors and coaches using the words “authentic” and “heart-centered” these days – to the point where they have lost their meanings and just become something people “say” because others are using it.

In fact, when I see or hear those words, they turn me off.

What about you? Are you using words or phrases that are not truly reflecting your brand, your value and how you are?

Are you copying other’s sales copy without filtering out the expressions that are not yours? (People love my copy and I have seen quite a few “copy and paste” cases that resulted in sales page that sounded just like me!!)

Today, set the intention that you will write/say it like you REALLY MEAN IT.

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