Researches have found that the layout of the sales page affects conversion rate as much as the actual content. Here are a few pointers that you can use to make sure that your sales page “looks good”:
- Hierarchy: include headline, and subheads to make your content “scan-friendly”. Your reader should be able to glean the outline of your “story” by skimming through the subheads for each section, without having to read the body content.
- White Space: leave white spaces between your content to increase readability. When people see a very dense page jammed with text, they get turned off.
- Bullets: break down your important points into short bullets (e.g. benefits of your offering) – people are drawn to bullets and they are easy to scan.
- Images: add an image or two, especially toward the top of the page can help increase interest, connect with your read and increase readability.
- Keep It Simple: go for a clean, elegant and professional design – no big arrows, no blinking things – you are not doing infomercials!
Want to make turn your sales page writing experience from “Yikes” to “Yay”? Check out the Killer Sales Page Template, where you will get the how-tos on the 12 Essential Elements for creating a sales page, Top 8 Sales Page Design Tips, plus the Killer Sales Page Checklist!