Create, Position and Market Profitable Information Products

Leverage your time and genius – Stop leaving money on the table!

If you have ever written some articles, blog posts or materials for your coaching programs; or you have done research in your area of expertise and accumulated a good body of knowledge; and you haven’t leveraged the materials to create an information product – you are leaving money on the table!

Let’s do the math. Let’s say you have a modestly priced self-study program (a couple of audio files, a set of handouts) priced at $97. You sell an average of 10 per month – that is $970 extra income a month, $11,640 extra income a year… is it worth the 20, or even 40 hours, of work that you invest in creating and promoting it?

The thought of writing an ebook or creating series of audio/videos may seem a bit daunting at the beginning, but if you follow what I am going to share with you here, you will be able to create a profitable information product without doing months of legwork and research.

There are quite a few advantages of having information products to support your business:

  • You make money while you are not working – it’s the best feeling when I wake up in the morning, or finish my yoga practice, even before I start work that day, I am already generating income.
  • I used to put so many stakes on my discovery sessions with potential clients because private coaching was the only way I could generate income, and that was not good for my sanity. By having alternatives, you can point potential clients to keep engaging with you even if they are not ready for your private coaching program – you can at least give them something that they can use to support their efforts.
  • You create an alternative entry point for your potential clients to enter into your world. Some people are not ready to put down $1000+ dollars for a coaching program without first knowing you and your approach – and that’s reasonable. Creating something at a lower-ticket price can train them to start buying from you, and opening your email (in which you promote your other services)
  • You can fill gaps that are currently present in your business model, and capture more customers at different price points. Some may only be able to afford $50 today for your products, but if you build a relationship with them, they may spend $1000+ on your coaching program one day.

This Complete And Concise Guide to Creating, Positioning, and Marketing Profitable Information Products will help you create, package, position and market your information product in record time – without breaking a sweat.

You will learn:

  • The benefits of adding information products to the mix
  • How to create a profitable information product
  • How strategically positioned information product can fill a gap in your business model
  • Ideas on how to create content effectively so that you can launch your product fast
  • Ins-and-outs of pre-launch, launch, and post-launch activities
  • How to make your information product keep on giving
  • How to increase the perceived value of your product so that you can charge a higher price

The best part is, I am pricing this guide at a super-affordable $39 so that you will make your investment back and more (even if you start with an entry-level price point item) with just ONE sale.

Don’t know what to write about? Get our Done-For-You Home Study Programs/Information Products to get your up and running in not time.

For more extensive choice of topics, check out our  Done-For-You Workshop Presentations and Done-For-You Articles – you may just find something that can get you half-way there!

No excuse, grab the guide, and start rolling in the dough!

Done-For-You Information Products Special Bundle Offer

The topics in these Done-For-You Programs are designed so that one refers to another for more in-depth information – e.g. in Weight Management Program, we discuss sugar cravings briefly and refer the audience to Kick Your Sugar Habit Program for in-depth knowledge; Kick Your Sugar Habit Program talks about low energy as a cause of sugar cravings and refer the audience to the Nutrition For Energy Program for additional support. Both Weight Management and Nutrition for Energy program refer to reducing toxic load as a solution to weight loss and increasing energy, leading into Detox Fundamental Program. Stress was mentioned as a cause for weight gain and cravings, and stress management is integral in balancing emotions.

What it means for you is that you can create a bundle or more extensive program, and sell them at a higher price point!

I don’t want you to miss out on this up-sell opportunity, so I am making you TWO juicy offers to choose from:

Option 1: Three Times Is A Charm

You get any 3 Done-For-You Programs (please indicate your choice of programs at check out) for just $197, PLUS, I will throw in the Complete And Concise Guide to Creating, Positioning, and Marketing Profitable Information Products for FREE!

The entire package is valued over $1400 – you are getting it at 87% off!

What are you waiting for? You can create a suite of information products in record time for just $197!

(Note: Please indicate your choice of 3 programs at check out)

Option 2: The Whole Hog

You get all 6 Done-For-You Programs for just $389, PLUS the Complete And Concise Guide to Creating, Positioning, and Marketing Profitable Information Products and Sample Promo Copy to help you turn this series of 6 Information Products into a hybrid format group coaching program – for FREE!

The entire package is valued over $2800 – you are getting it at 87% off!

Are you ready to leverage big time with information products and programs for just $389?

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