Yes, the money is in the list. If you want to create a one-to-many model for your business (i.e. leveraging products and programs = more freedom and flexibility for you) you do need a high-quality list that you can communicate to. I recently heard from a business coach that 1,000 is the tipping point for list size (average open and conversion rate) – but you can beat the odds if you have a good quality, highly responsive list. Slideberry’s list grew 5-fold in 6 months – although not at 1,000 yet, it’s of good enough quality that allows me to bring in a decent “full time” income working “part time” hours (which translates into 10.30am yoga classes, 4pm nice long walk to pick up my kid from school, riding around town on my Masi Soulville 7 – my “coffee run” bike – 6-month pregger belly in tow, and squeeze my 2.5 yo into a mush any time I want)
A while back I wrote about how to create an awesome freebie to entice people to sign up for your list. Now you are sitting on an awesome freebie, and start to wonder – what are the best ways to get the word out so that people will actually know about it and sign up for it?
Rule #1 – Nobody gets their fingers on your freebie without going through the sign up process in which you capture their contact info (first name and email address) so that you can add them to your list.
There are many ways to build your list with freebie, here are a few to get you started:
- Make your freebie sign up box (see this post on tips to create a killer sign up box) a persistent element on your website – e.g. on your masthead or top of the side bar.
- Create an “invitation page” (with its own unique URL) that is stripped of all distractions – no navigation, no side bar – the only action that people can take is to learn about your freebie and sign up for it. Direct people to this page when you advertise your freebie. (Tip: if your website platform does not allow you to create a page without any nav elements, you can make your email newsletter sign up form very elaborate with all the info, create a custom, easy to remember shortened URL, and share this shortened URL instead)
- Put the freebie invitation page URL on your business cards, postcards, brochures, and any printed marketing materials.
- Ask your list to tell their friends about the freebie – you can consider a solo mailing (i.e. an email with just this one purpose, instead of being part of your usual newsletter) to capture more attention.
- Post your captivating freebie headline and link to the invitation page on social media – Facebook, LinkedIn, Twitter. Include the sign up URL on your social media profile, and you can also create a tab on your Facebook fan page for people to directly sign up for the freebie.
- Ask your referral partners to share the invitation page link with their lists – they are providing value to their tribes with very little work at their end!
- When you submit articles (on article sites or as guest blogger), mention your freebie and include link to the invitation page in your bio/author box.
Know that when you are growing your list with a freebie, there will be freeloaders who would grab your gift and then subscribe. Don’t be discouraged – know that it’s nothing personal. If they are not resonating with your newsletter and your content, chances are they are not your people and won’t buy from you or use your services anyway. Turn off your unsub notifications, and know that 3 steps forward 1 step back is not unusual when you are experiencing growth spurts with your list.
Want to have a freebie on your website, but intimidated by all the content creation, formatting, and actually setting up the forms in your newsletter service provider, struggling with the code to get that sign up thingie on your website?
Check out our Hook Up Your Freebie service that will get your freebie up and running in record time.
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