Is Your Website “STICKY”?

Have your website up and running? Good!

Attracting quality traffic to your website? Great!

But, it’s not Awesome yet! Is your website “STICKY”? (which means, are your visitors sticking around to explore your content? Are they coming back often?)

Here are a few ways to make your website more “sticky”, which will get you a more engaged audience:

  1. Be mindful of your website’s load time. Although it’s not an issue for most, it does get frustrating when you have huge images, and unnecessary bells and whistles that make people wait forever (and that can be a matter of a few seconds in the land of the interwebs). If your visitors have to wait too long for each page to load, they may just run out of patience and leave. If you have codes (e.g. tracking) that can be placed either in the header or the footer area, put them in the footer area so that it won’t affect the load time of the top part of your pages.
  2. Make sure your website is easy to navigate so that your audience can find the relevant content quickly and easily. If they can’t find what they need, they will get frustrated and leave, thinking that you don’t have what they are looking for. Here are a few tips to make your website navigation work harder for you.
  3. Write in “simple” and proper English – check your grammar and spelling, but avoid “big words” and jargons as much as you can. You can test your articles’ “readability score” here. Ideally, your score for “grade level” should be around 7 – 8 (means a 7 – 8 grader can understand), to make your articles easy to digest and accessible to most.

Want more tips on driving traffic and retaining visitors? Watch out for the “25 Tips to Boost Traffic to and Stickiness of Your Website” Guide that is coming out soon in our Online Marketing Awesomeness series. Right now, you can grab the “20 Tips to Successful Product/Program Creation” Guide, join the Online Marketing Awesomeness Tribe, and get discounts on upcoming guides, tools and programs!


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