Is Your Target Market Viable?

I was corresponding with Stephanie Pollock, a brand marketing coach that I am working with, about the topic of market viability.

Here are a few things that you can consider when you are accessing whether your target market is viable.

  • Is there competition? Competition is always a good indicator that the market is viable – especially if they have been around for a while.
  • Do a Keyword research and see how your keywords measure up.
  • Is there a demand? Does this market have a pressing problem they will pay to solve or desire they will pay to fulfill?
  • Is the market big enough to be profitable? (This can be smaller that you may think, if you are doing something super-specialized)
  • Are there books, magazines etc. written about the topic? (Good sign when there is – means people are looking for solution)
  • Do you have easy access to the market? Can you find your target market easily – both offline & online? Good sign if there are groups formed around the topic.
  • Do you really want to work with this market? (Viability is also about how happy you will be serving them)
  • Do you  have the solutions to the problems the market faces?
  • Are you part of the market? (You don’t have to be – but it helps)
  • Does it fall within the top 4 most paid for niches? Sex, Relationships, Health & Wealth? (It doesn’t have to be exactly one of those four – but can it be placed underneath/within one or two? Eg. business coaching is under wealth) – easier to position if it does.
Want more? Supercharge your marketing effort and get clear on your target market and your message in 90 minutes – Find Your Brilliance with our Target Market Intensive VIP Session!

Like this article? Don’t miss a beat!

Enter your information below to get awesome tips, updates and special perks from us - at polite intervals.

Plus, when you sign up, you will also get our "Success Tool Kit"!

* indicates required

What do you think?

* indicates required Best Email * First Name *