Claiming Your Expertise – “Results Experts”

“Results Experts” are the ones who gives advise based on “been there, done that”. Remember, in many areas of life, you have come further along than a lot of people, and these folks are willing to pay for your knowledge to shorten their learning curve. Why spend 5 more years struggling with sugar addiction if someone can tell them what to eat to stop the cravings?

In his book The Millionaire Messenger, Brendon Burchard offered these questions to help you start defining your expertise:

  1. Five things I have learned about motivating myself and achieving my dreams are …
  2. Five things I have learned about leading others and being a good team player are …
  3. Five things I have learned about managing money are …
  4. Five things I have learned about having a successful business are …
  5. Five things I have learned about marketing a product or brand are …
  6. Five things I have learned about being a good partner in a relationship are …
  7. Five things I have learned about spirituality or connecting with a higher power are …
  8. Five things I have learned about home decoration/fashion/organizing are …
  9. Five things I have learned about managing my life and being effective are …

Each of these question correspond to the type of advice that you can become expert in.

Taking it to the next level – if you can combine two or more of the areas and create a signature approach that solves the need of your target market, you would have developed a unique offering in the marketplace.

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