Use Content To Grow Your Health Coaching Practice – Part 5 – Generate Revenue with Launch Content

There are quite a few ways you can generate revenue directly or indirectly by sharing content that is relevant and valuable to your target market. To get the best results, position your content as solution to a specific problem – one that your target market is struggling with. The more result-oriented, the better. You can […]

Boost Your Program Value – Without Piling on the Content (or doing more work)

Here is a mistake that some coaches make – they think if they are to increase the price of their programs, they need to pile on the content (and create more work for themselves). To get over this misconception, first, you need to realize that people are paying for the results/outcomes/solutions to the pain points […]

8 Ways Information Products Can Boost Your Business

The idea of creating a product or group program can be intimidating at first, but If you have ever written some articles, blog posts or materials for your coaching programs; or you have done research in your area of expertise and accumulated a good body of knowledge; and you haven’t leveraged the materials to create […]

Are Your Potential Clients Listening To You? Create Demand for Your Services.

We have heard a lot how you have to sell the BENEFITS of your products and services to make people buy. Yep, all good, except you can only tell your audience the benefits of your products or services after you get their ATTENTION. To get people to listen up, you need to tell them the […]

Product Launch Secret :: 6 Elements for a Killer Preview Call

If you have seen a few products or program launches, you probably realize that most people use a preview call or webinar to kick off the launch, drive traffic and create buzz. Preview call helps you introduce your program to your potential clients and allow them a chance to get to know you and your […]

7 Common Objections To Address In Your Sales Copy

If you are selling programs and products on your website, your sales copy is likely to be the main/only channel through which your potential buyer will learn about your offerings. Besides providing details of what your product and program is about, your sales copy should also answer any objections that you may anticipate your prospects […]

Got an eBook to Sell? 4 Simple Steps to Automate the Process for $0

An eBook or other information products (e.g. home study programs with audio and handout components) are great ways to generate passive income – you do the work, set up the sales and download process, kick back, relax, and get paid – set it and forget it. If you are just starting out and only have […]

Timeline Management for Product or Program Launch

After being a project manager in the digital marketing industry for 10 years, I am pretty sure I know a thing or two about launching stuff. So here are a few thoughts on taming the timeline monster and the tasks dragon… When it comes to launching a product or program, there is usually a deadline, […]

How To Get Your Signature System To Make More Money For You

A lot of coaches have a signature system that they take their clients through step-by-step to solve their problems. Your signature system doesn’t have to stop with your high-end one-on-one or long-term group-coaching program, which you have to spend months to take your clients through the system and implement the changes. You can use the […]

Top 5 Design Tips To Juice Up Your Sales Page

Researches have found that the layout of the sales page affects conversion rate as much as the actual content. Here are a few pointers that you can use to make sure that your sales page “looks good”: Hierarchy: include headline, and subheads to make your content “scan-friendly”. Your reader should be able to glean the […]

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