You offer great programs. You are super confident that your clients will get great results that will change their lives forever. You have kick-butt sales page, you do awesome presentations. You manage to paint a vivid picture of what people will get when they work with you. You dig into the challenges of your niche [...]

Social proof, such as testimonials and case studies, are powerful tools that will help you sell your products and programs. They will also boost your expert status. Always include relevant testimonials on a sales page. If you are launching a new product or program, you don’t need testimonials that reference directly to that particular product. You [...]

I often do this geeky thing, without me even realizing, when I open packages of things that I buy – even for baby bottle and toddler toothbrush – I read the “features” on the packaging. In fact, as a kid growing up in Hong Kong with Chinese as my everyday language, I learn a lot [...]

Launching your program or product with a preview call or webinar is a great idea because it will help you grow a list of targeted prospects, generate buzz, create anticipation and position you as an expert. It will also give people a taste of who you are and what you are offering, making the purchasing [...]

A low price point information product can be a great way to attract potential clients, grow a quality list while generating some income. Here are a few ideas to do so: Grow quality list with low price-point product – you can create an entry-level information product and price it very affordably to attract new clients [...]

There are quite a few ways you can generate revenue directly or indirectly by sharing content that is relevant and valuable to your target market. To get the best results, position your content as solution to a specific problem – one that your target market is struggling with. The more result-oriented, the better. You can [...]

Here is a mistake that some coaches make – they think if they are to increase the price of their programs, they need to pile on the content (and create more work for themselves). To get over this misconception, first, you need to realize that people are paying for the results/outcomes/solutions to the pain points [...]

The idea of creating a product or group program can be intimidating at first, but If you have ever written some articles, blog posts or materials for your coaching programs; or you have done research in your area of expertise and accumulated a good body of knowledge; and you haven’t leveraged the materials to create [...]