How To Quickly “Seed” Your Email List From Scratch

If you are starting a new business, transitioning to a new business (that has very little to do with your old one) or changing the way you run your business (e.g. from local, in-person practice to an online model), one of the trickier things can be your list-building and email marketing efforts. If you just […]

How To Turn Your Expertise From “Meh” To “YEAH!” (No, you don’t need more alphabets behind your name)

Your People + Their Problems + Your Super Power = Your Sweet Spot Some business coaches would “ding” your “sweet spot” if it’s not something people want to pay to solve yesterday at first glance, and advise you to (or make you) “find something else”. What if it doesn’t have to be that way? What […]

How To Get Noticed By Your Ideal Clients (You Don’t Have To Wear a Tutu)

People ask me all the time, “how do I find my ideal clients?” The “practical”/left brain answer is – find out where your ideal clients/herd/peeps/community/fans hang out, and then share your stuff (content, input, opinions, the occasional offering) there. ok, easy enough. So why are people still flopping around trying to get noticed? So let’s […]

5 Tips To Make Your Email Communications Look Professional

I am a pixel police. I am anal. I can’t stand poorly-crafted emails. It’s not just about the form. It says even more about how seriously you are taking your work. It is a reflection of your self-confidence. A poorly crafted email begs the question: Is this coaching business just an expensive hobby? If your […]

How She Got 9 New Clients In 3 Weeks ($20k Revenue) :: Client Spotlight

My platinum client Kristie Rosser has a hormone therapy practice with a healthy client load. However, she was exhausted because her main source of revenue was working with patients 1:1 on a per-consultation model, essentially trading hours for dollars. She wanted to incorporate more wellness and lifestyle coaching into her work, and structure her business […]

What Is Really Causing Your Procrastination?

You sit down at your computer, with great plans to write a newsletter, that blog post, the new program or a sales page…  what happened next was paying the bills, checking Facebook, looking at Pinstagram, emailing to set up playdate, oh and how about this really great-sounding training? 2 hours later, whatever you set out […]

Why “Templates + Checklists” Are Not Enough To Write Killer Sales Copy

Many clients I have worked with see “copywriting” as something scary – even though they do just fine writing anything else, they would “freeze” when it comes to writing a sales page. It’s actually not that bad at all, once you recognize the inner workings of good copywriting. (I can do it, you can do […]

3 Diets To Dig Yourself Out Of the Comparison Trap

You know you have fallen into the Comparison Trap when you spend hours on the interwebs looking at your “competitors”. And feeling you should be doing this or launching that. And being “jealous” of how well others are doing. And beating yourself up because you are not doing the 12 other things you see 10 […]

Beyond “Testimonials” – Brag Your Way To More Clients

Social proof is a great way to help you sell your products and services. Your potential clients want to be reassured that others (especially “people like them”) are getting awesome results with your services. They want to see that other people are “doing it” as well. Social proof is way more convincing than you saying […]

6 Secrets To Ace Your Enrollment Conversations (Not Found In “Scripts” You Get In Training Programs)

There is no lack of trainings and programs out there teaching you how to conduct a discovery session (breakthrough session, strategy session, enrollment conversation, whatever you call that “getting the client to work with you talk”.) These trainings may call the different components in the conversation different things (like, the island of pain and the […]

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