Ok, I Have A Freebie… Now What? 7 List-Building Ideas Using Your Free Gift

Yes, the money is in the list. If you want to create a one-to-many model for your business (i.e. leveraging products and programs = more freedom and flexibility for you) you do need a high-quality list that you can communicate to. I recently heard from a business coach that 1,000 is the tipping point for […]

3 Tips to Creating a Compelling Story that Connects You with Your Target Audience (and sells your offerings)

Sharing a story that is relevant to your target market and the problems that they are trying to solve is a powerful way to connect with them, resonate with them at a deeper, more personal and emotional level, and build relationship. Your story is what makes you unique to your target market. As a health coach, your […]

Connect with Your Market :: 7 Questions to Crafting a Killer Bio

The content in the About page of your website is the chance for you to connect with your audience on a personal, emotional level. People buy with emotions, so it’s important that they see more than what you can deliver to them as a health and wellness practitioner. They need to resonate with you, your […]

3 Guiding Principles For Effective Website Content Creation

Knowing simply how to write is not enough when it comes to creating content for the digital media. Having the ability to write a 20-pager and score an A in fancy grad school (btw, no offense, I was one of those) does not mean you can create effective content for a website – where people […]

Distinguish Yourself From the Pack :: Find Your Unique Selling Proposition

Your unique selling proposition, or USP, shows how you are different from your competitors. It tells your target market why they have to buy from you, instead of from your competitors or doing nothing at all. This is an integral part in creating a solid foundation for your marketing communication, so that you are clear about […]

Are You Missing This One Thing In Your Compelling Story?

I have seen quite a few well-crafted bios that tells a compelling story, serving the purpose of connecting the health coach/wellness practitioner with the audience. I do find one thing that is often missing – after the compelling story, the practitioner’s credentials and trainings are just simply slabbed at the end of the story, like an afterthought, […]

5 Elements of a Successful Freebie

We all know that simply putting a “Sign up here to get our free email newsletter” box on your side bar is NOT ENOUGH to entice people (except your mom and your cat) to give you their email address in exchange for more “stuff” in their already overflowing inbox. You need to offer a free […]

8 Questions To Find Out What Your Target Market Wants

Whether you are developing your marketing materials, an information product, or a coaching program, the most important thing is to find out what your target market wants so that your product/service provides the solution and you sales copy grab their attention, speak to their desires and convince them that your products/services are exactly what they […]

5 Simple Steps To Overcome Program Launch Procrastination

When it comes to launching programs, I always “build the plane as I fly” – and tell me clients to do the same. It doesn’t mean going into the creation and launching process blindly, in fact, it is the best way to figure out what your target market wants and avoid wasting precious time, effort […]

One Simple Strategy to Increase Your Information Products Revenue

One word: BUNDLES. Let’s do the math – let’s say you want to sell $200 of information products every day (that means $6,000 a month, $72,000 a year, pretty good huh?): You will need 11 people to buy one $19 product from you; or You need only one person to buy a $189 bundle and […]

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