A week ago I sent out an email newsletter in which I somewhat-bluntly spoke my mind. The newsletter went out, and honestly, I had a moment of doubt after that. What if I was being “too honest”? What if it offended some people? Oh, big deal, they won’t like me anymore and they will unsubscribe. [...]
Explode Your List – Website Not Needed!
Posted on 02/21/2013 Written by 2 Comments
When people tell me they are not ready to promote their work because they are waiting for their website to be all set up and pretty, I get angry. Yes, a website is your “homebase” for your online marketing, but this tech bit should not hold you back from starting. The ONE THING you should [...]
6 Steps to Boost Print Ad ROI
Posted on 02/06/2013 Written by Leave a Comment
Print Ad Is Not Dead Yet. Funny I am saying this because I am all about online marketing… but that’s true. Print ad is a great way to bridge offline and online marketing, where you can deepen your relationship with your potential clients and generate a sale. Print ad “hangs around” – the piece may [...]
Get Your Mailchimp Sign Up Form onto Your Website
Posted on 01/20/2013 Written by Leave a Comment
A while back I posted how to get your freebie onto your website to entice sign up. I got some questions from folks who want to know exactly how to set up their sign up forms in Mailchimp – so here is a brief instruction (note: you can click on each image to see full [...]
5 Must-Have Elements for Your Opt-In Free Gift
Posted on 12/17/2012 Written by 3 Comments
You are putting together a free gift to entice opt-in – great! You have found out that one “gateway problem” your target market has – something that you can help them with by sharing some tips in a special report that won’t take you a week to create – awesome! You even have the content [...]
The 1-2-3 of Hooking Up Your Freebie Sign Up
Posted on 10/23/2012 Written by 2 Comments
You know you need a freebie to entice people to give you their email address and get onto your mailing list. You know a freebie can help you grow your list, position you as an expert and reach out to your potential clients. Dang, you even have your freebie written up/recorded, and now it’s sitting [...]
3 Secrets to Building a Loyal List of Returning Clients
Posted on 10/22/2012 Written by Leave a Comment
People who have bought from you are 40% more likely to buy from you again (I assume you have awesome products and services, right?) The average cost of generating sales from existing clients/customers is lower than the cost of generating and getting sales from new leads Cultivating a list of loyal and returning clients and [...]
Use Content To Grow Your Health Coaching Practice – Part 2 – List Building
Posted on 10/17/2012 Written by 1 Comment
Having a list of qualified prospects to whom you can communicate consistently is a great way to cultivate relationships that lead to sales. These days, most people have more emails than they want in their inbox everyday – so just saying “Sign up for our newsletter” is simply not enough – it’s like saying, enter [...]
5 Tips to Boost Your Email Marketing
Posted on 08/16/2012 Written by 2 Comments
The time that you spend on putting together your email newsletter should not be just busy work. Your newsletter should help you build a relationship with your tribe and eventually convert your list into clients/customers. There are many facets of using newsletter as a marketing tool to communicate with your potential and existing clients – [...]
Using a Freebie to Build Your List? 3 Must-Know Strategies
Posted on 08/03/2012 Written by Leave a Comment
List building 101 – use a free gift to entice people to sign up to your list. What is a good way to go about choosing the topic? What are the potential formats that your freebie can come in? What to do so that you can save time and effort, and don’t have to reinvent [...]
