How To Start the New Year With a Bang For Your Health & Wellness Business

Grow Your List NOW. People do that New Year Resolution thing. A majority of the population probably have “lose some weight” or “get healthier” or “eat better” on their lists. You want to position yourself right there, under their nose, as the bearer of the solution of their biggest challenge or their deepest desire delivered […]

How To Quickly “Seed” Your Email List From Scratch

If you are starting a new business, transitioning to a new business (that has very little to do with your old one) or changing the way you run your business (e.g. from local, in-person practice to an online model), one of the trickier things can be your list-building and email marketing efforts. If you just […]

Want To Start 2014 With a Bang?

Yes? Grow Your List NOW. People do that New Year Resolution thing. A majority of the population probably have “lose some weight” or “get healthier” or “eat better” on their lists. You want to position yourself right there, under their nose, as the bearer of the solution of their biggest challenge or their deepest desire […]

3 No-Cost Handy-Dandy List Building Tools

I am always on the lookout for tools and tactics to grow my list. There are a bunch of “real estates” on your website you can leverage to promote your free opt-in gift and get more people to sign up for your list so you can build that “like know and trust” factor. During the past […]

“Unsubscribe-Proof” Yourself

A week ago I sent out an email newsletter in which I somewhat-bluntly spoke my mind. The newsletter went out, and honestly, I had a moment of doubt after that. What if I was being “too honest”? What if it offended some people? Oh, big deal, they won’t like me anymore and they will unsubscribe. […]

Explode Your List – Website Not Needed!

When people tell me they are not ready to promote their work because they are waiting for their website to be all set up and pretty, I get angry. Yes, a website is your “homebase” for your online marketing, but this tech bit should not hold you back from starting. The ONE THING you should […]

6 Steps to Boost Print Ad ROI

Print Ad Is Not Dead Yet. Funny I am saying this because I am all about online marketing… but that’s true. Print ad is a great way to bridge offline and online marketing, where you can deepen your relationship with your potential clients and generate a sale. Print ad “hangs around” – the piece may […]

Get Your Mailchimp Sign Up Form onto Your Website

A while back I posted how to get your freebie onto your website to entice sign up. I got some questions from folks who want to know exactly how to set up their sign up forms in Mailchimp – so here is a brief instruction (note: you can click on each image to see full […]

5 Must-Have Elements for Your Opt-In Free Gift

You are putting together a free gift to entice opt-in – great! You have found out that one “gateway problem” your target market has – something that you can help them with by sharing some tips in a special report that won’t take you a week to create – awesome! You even have the content […]

The 1-2-3 of Hooking Up Your Freebie Sign Up

You know you need a freebie to entice people to give you their email address and get onto your mailing list. You know a freebie can help you grow your list, position you as an expert and reach out to your potential clients. Dang, you even have your freebie written up/recorded, and now it’s sitting […]

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