Get Your Business Plan Done in 2 Hours (or less)

If you are traveling from point A to point B, it would be very helpful to actually know where you are going and what route you are going to take to get to your destination. Same for your business – if you want to stop doing “busy work” that merely gets you running in circles, […]

How To Get Your Signature System To Make More Money For You

A lot of coaches have a signature system that they take their clients through step-by-step to solve their problems. Your signature system doesn’t have to stop with your high-end one-on-one or long-term group-coaching program, which you have to spend months to take your clients through the system and implement the changes. You can use the […]

I Am Grateful To Have A Business That Supports My Ideal Lifestyle

I want to share how grateful I am for having a business that allows me to live my ideal lifestyle – everyday – while providing me with a generous “full time” income working flexible “part time” hours. This is my typical Wednesday: 9am – ride my Masi Soulville 7 (my “coffee run” bike… my other bike is […]

3 Tips to Creating a Compelling Story that Connects You with Your Target Audience (and sells your offerings)

Sharing a story that is relevant to your target market and the problems that they are trying to solve is a powerful way to connect with them, resonate with them at a deeper, more personal and emotional level, and build relationship. Your story is what makes you unique to your target market. As a health coach, your […]

Distinguish Yourself From the Pack :: Find Your Unique Selling Proposition

Your unique selling proposition, or USP, shows how you are different from your competitors. It tells your target market why they have to buy from you, instead of from your competitors or doing nothing at all. This is an integral part in creating a solid foundation for your marketing communication, so that you are clear about […]

Are You Missing This One Thing In Your Compelling Story?

I have seen quite a few well-crafted bios that tells a compelling story, serving the purpose of connecting the health coach/wellness practitioner with the audience. I do find one thing that is often missing – after the compelling story, the practitioner’s credentials and trainings are just simply slabbed at the end of the story, like an afterthought, […]

8 Questions To Find Out What Your Target Market Wants

Whether you are developing your marketing materials, an information product, or a coaching program, the most important thing is to find out what your target market wants so that your product/service provides the solution and you sales copy grab their attention, speak to their desires and convince them that your products/services are exactly what they […]

Find Your Expert Sweet Spot – what does the fact that “I am not a tech whiz” mean for your coaching business?

I am totally upfront and transparent about this – I help folks with some tech stuff for their website, but I am not a tech whiz by any stretch. I cannot code my way out of a box – besides some basic html – and frankly I have no desire to go that direction because […]

From Freaked Out to Focus and Inspired Action

February was an awesome month for Slideberry – more folks were reaching out to me regarding coaching programs and consulting services, Done-For-You Home Study Program series was launched, mailing list went through another growth spurt, Done-For-You materials were flying off the shelves, and I just got so jazzed researching and writing up blog posts for the […]

Not Just an Extra Revenue Stream – 4 Strategies to Successful Affiliate Marketing

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. A very simplified model would work like this: you find a product or service that you want to recommend, and you sign up to become an affiliate. […]

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