I Am Opinionated, Selfish & Not “Spiritual” – And Why It’s Good For Business And Happiness

This is a slightly longer piece. I have sounded it out for you – with my still-hoarse-from-flu-allergy-and-a-lot-of-throat-chakra-work voice: Dig what you hear? Join me for this unMarketing Training – it’s FREE, it’s different, and it will change the way you look at marketing your biz. or, if you prefer to read: I Am Opinionated, And […]

A Perfect Match: Wellness Pros and Pinterest

by Melanie Deardorff Unless you’ve been hiding in the woods and living off the grid, you know that Pinterest burst on to the social media scene in a huge way. Businesses of all types – from huge brands, to mom-and-pop stores, to solopreneurs – use Pinterest to get their messages out in a visually compelling […]

When To Toss That Signature System Out the Window

I am a huge fan of signature system – all my coaching clients benefit tremendously through the process of putting theirs together. It helps them clarify their niche, claim their expertise, and increase their confidence as a coach. It also helps them boost their expert status and confidently raise their fees. But yesterday, during a […]

What You Need To Know When Hiring Your “Web Guy”

I know many coaches and practitioners who had bad experience when they work with some “web guy” to develop their websites. Most of the frustrations evolve around taking much longer than initially estimated, being charged way more than the initial quote, certain functionalities not working as expected (and not being fixed without further charges), or the developer holding […]

Get the F*** Outta Here

We all have fears. It’s part of being human. But we don’t have to be controlled by our fears. We can be aware of them, acknowledge them, and release them. It’s not a one-time magic pill kind of thing. Releasing and taming your fears takes willingness, awareness, and stick-to-it-ness. Our deeply rooted fears don’t even […]

The Question that Keeps You Stuck

By Mary Cravets I recently taught a teleclass that focused on tracking activity so that business owners could get clear on exactly how to spend their limited time and resources. The key to the process was to reflect on past positive results and uncover the specific actions that led to those repeated successes. When I asked […]

Are You Pedaling Too Hard In Your Business?

Last Thursday, I took a impromptu trip up to Monetary Bay area to take part in the Sea Otter (cycling) festivities. <Side note: it’s really nice to have a business structured in a way so I can do this kind of trips, and be able to pay for it!> 2 days and 80 miles later, […]

How To Quickly “Seed” Your Email List From Scratch

If you are starting a new business, transitioning to a new business (that has very little to do with your old one) or changing the way you run your business (e.g. from local, in-person practice to an online model), one of the trickier things can be your list-building and email marketing efforts. If you just […]

How To Turn Your Expertise From “Meh” To “YEAH!” (No, you don’t need more alphabets behind your name)

Your People + Their Problems + Your Super Power = Your Sweet Spot Some business coaches would “ding” your “sweet spot” if it’s not something people want to pay to solve yesterday at first glance, and advise you to (or make you) “find something else”. What if it doesn’t have to be that way? What […]

How To Get Noticed By Your Ideal Clients (You Don’t Have To Wear a Tutu)

People ask me all the time, “how do I find my ideal clients?” The “practical”/left brain answer is – find out where your ideal clients/herd/peeps/community/fans hang out, and then share your stuff (content, input, opinions, the occasional offering) there. ok, easy enough. So why are people still flopping around trying to get noticed? So let’s […]

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