Distinguish Yourself From the Pack :: Find Your Unique Selling Proposition

Your unique selling proposition, or USP, shows how you are different from your competitors. It tells your target market why they have to buy from you, instead of from your competitors or doing nothing at all. This is an integral part in creating a solid foundation for your marketing communication, so that you are clear about […]

Are You Missing This One Thing In Your Compelling Story?

I have seen quite a few well-crafted bios that tells a compelling story, serving the purpose of connecting the health coach/wellness practitioner with the audience. I do find one thing that is often missing – after the compelling story, the practitioner’s credentials and trainings are just simply slabbed at the end of the story, like an afterthought, […]

5 Elements of a Successful Freebie

We all know that simply putting a “Sign up here to get our free email newsletter” box on your side bar is NOT ENOUGH to entice people (except your mom and your cat) to give you their email address in exchange for more “stuff” in their already overflowing inbox. You need to offer a free […]

8 Questions To Find Out What Your Target Market Wants

Whether you are developing your marketing materials, an information product, or a coaching program, the most important thing is to find out what your target market wants so that your product/service provides the solution and you sales copy grab their attention, speak to their desires and convince them that your products/services are exactly what they […]

5 Simple Steps To Overcome Program Launch Procrastination

When it comes to launching programs, I always “build the plane as I fly” – and tell me clients to do the same. It doesn’t mean going into the creation and launching process blindly, in fact, it is the best way to figure out what your target market wants and avoid wasting precious time, effort […]

One Simple Strategy to Increase Your Information Products Revenue

One word: BUNDLES. Let’s do the math – let’s say you want to sell $200 of information products every day (that means $6,000 a month, $72,000 a year, pretty good huh?): You will need 11 people to buy one $19 product from you; or You need only one person to buy a $189 bundle and […]

3 Ways to Avoid Product/Program Launch Bomb

There are many aspects to launching a product or program successfully (and that’s why there are 6-week programs just focusing on this topic!) – here are 3 things that you can pay attention to in order to increase your chances of having a successful launch: Meet Them Where They Are – ok, you have done your […]

The Fastest Path to Launching an Info Product or Program

I have been taking a course on creating and launching products and programs – something I find to be very valuable to my business because I can leverage my time and my income is no longer tied to my ability to be present “real-time”, in-person. One important thing that I learned from my coach Steph […]

Find Your Expert Sweet Spot – what does the fact that “I am not a tech whiz” mean for your coaching business?

I am totally upfront and transparent about this – I help folks with some tech stuff for their website, but I am not a tech whiz by any stretch. I cannot code my way out of a box – besides some basic html – and frankly I have no desire to go that direction because […]

4 Tips to Make Your Website Navigation Work Harder For You

Your website navigation should do just more than “home”, “about” and “contact” for your business. When done right, it can reflect your brand, give visitor an overall view of your offerings and steer them to learn more about your services and purchase from you. Here are a few points to get you started: Nomenclature: one […]

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