5 Tips to Boost Your Email Marketing

The time that you spend on putting together your email newsletter should not be just busy work. Your newsletter should help you build a relationship with your tribe and eventually convert your list into clients/customers. There are many facets of using newsletter as a marketing tool to communicate with your potential and existing clients – […]

Pinteresting… 5 Ways to Use Pin Alert + 3 Things You May Have Miss

5 Ways to Use Pin Alert Want to see who is talking about you in the world of Pinterest? Check out Pin Alerts. Similar to Google Alerts, only for Pinterest. It will email you every time your website gets a new pin on Pinterest, and help you keep an eye out on your competitors, so you […]

Using a Freebie to Build Your List? 3 Must-Know Strategies

List building 101 – use a free gift to entice people to sign up to your list. What is a good way to go about choosing the topic? What are the potential formats that your freebie can come in? What to do so that you can save time and effort, and don’t have to reinvent […]

Are Your Potential Clients Listening To You? Create Demand for Your Services.

We have heard a lot how you have to sell the BENEFITS of your products and services to make people buy. Yep, all good, except you can only tell your audience the benefits of your products or services after you get their ATTENTION. To get people to listen up, you need to tell them the […]

Are You Scared of the Unsubscribe Monster?

Many coaches, especially those who are starting out, have the fear of “rejection” in the form of people unsubscribing from their lists. I can totally understand, when your list has only 50 people, 2 people leaving can seem like a lot – and personal. You may start doubting yourself, the value of your work, and the validity […]

Product Launch Secret :: 6 Elements for a Killer Preview Call

If you have seen a few products or program launches, you probably realize that most people use a preview call or webinar to kick off the launch, drive traffic and create buzz. Preview call helps you introduce your program to your potential clients and allow them a chance to get to know you and your […]

Get Your Business Plan Done in 2 Hours (or less)

If you are traveling from point A to point B, it would be very helpful to actually know where you are going and what route you are going to take to get to your destination. Same for your business – if you want to stop doing “busy work” that merely gets you running in circles, […]

7 Common Objections To Address In Your Sales Copy

If you are selling programs and products on your website, your sales copy is likely to be the main/only channel through which your potential buyer will learn about your offerings. Besides providing details of what your product and program is about, your sales copy should also answer any objections that you may anticipate your prospects […]

Got an eBook to Sell? 4 Simple Steps to Automate the Process for $0

An eBook or other information products (e.g. home study programs with audio and handout components) are great ways to generate passive income – you do the work, set up the sales and download process, kick back, relax, and get paid – set it and forget it. If you are just starting out and only have […]

Timeline Management for Product or Program Launch

After being a project manager in the digital marketing industry for 10 years, I am pretty sure I know a thing or two about launching stuff. So here are a few thoughts on taming the timeline monster and the tasks dragon… When it comes to launching a product or program, there is usually a deadline, […]

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