8 Questions To Find Out What Your Target Market Wants

Whether you are developing your marketing materials, an information product, or a coaching program, the most important thing is to find out what your target market wants so that your product/service provides the solution and you sales copy grab their attention, speak to their desires and convince them that your products/services are exactly what they need to solve their problems.

To gather a large number of response in a short period of time, online survey is a great way to go. However, it’s always good to pick a few loyal fans and have a conversation with them – on phone or in person – for about 15-20 minutes to find out in much greater details, and IN THEIR OWN WORDS – what they really want. Make sure you take a lot of notes – including the way they communicate and word their problems and desires, because if you use their wordings, they will feel that you really understand their challenges.

Here are 8 questions to ask when you are having such target market research conversations. Try to keep the questions open-ended, so that they are not led into saying what you may expect:

  • What frustrates you the most about your health and your life right now?
    (You can modify this a bit to suit your niche, but don’t try to lead them too much – you’ll get biased answers.)
  • If you could wave a magic wand to solve any problem around your health and wellbeing, what would you change?
  • What is the impact of these problems? How are they affecting you and your life?
  • What are you trying to accomplish this year/in the next 6 months?
  • What is your plan to achieve this?
  • What strategies have you tried to improve your health and happiness that worked, and didn’t work (get both)?
  • If you were to hire someone to help you solve this problem, what are two tangible results you would like to experience as a result of working with him/her?
  • What would the person need to be able to prove to you that would make it worth your investment?

Still need to find your target market? Book your Target Market Intensive VIP Session today to get crystal clear on your niche and how you can position your service and craft your marketing message!

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Comments

  1. Thank you very much for sharing this information. Qualifying the customers needs as well as trying to get as many resources as possible are the best way to move forward on a coaching process or on a product launching. I have been doing it by feeling for a while, but I do appreciate the straight forward list that you gave to us.
    All the best!
    Cristiane
    http://coachingforfreedom.wordpress.com/

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