7 Essential Elements For a Successful Promo/Sales Page

  • Claim/Title: A title that makes a bold “claim” promising great results which provide solution(s) to your target market’s biggest problems or desires. It needs to catch your readers’ attention right away – this is the 3 seconds when they decide if they want to read on.
  • “YES” questions: 5 bullet points, in question form, about your target market’s pain points/desires that they will answer “yes” to. Be specific, imagine you are talking to your ideal client. This also trains your readers to start saying YES to you in their minds.
  • Pain points and biggest desires: Talk about and empathize with their challenges
  • Your story: If you have “been there, done that”, share a little bit of your story as relevant to the materials of the class, program or product. Talk about your transformation and your mission to share the knowledge, and why you are qualified to teach them. If you haven’t experience the journey yourself, but have used the same method to help clients, that’s great too. You can let the testimonials speak for themselves, or talk about how helping other overcome this challenge has become your mission.
  • Results or Benefits: This is the biggie. You need to about the results/benefits that participants will get out of the class, program or product. Focus on the results, and then you can talk about what the format and content of the class, program or product. It should be at least 80% on results and benefits, 20% or less on features.
  • Social Proof: Testimonials that are relevant. You can put them in one section, or sprinkle them throughout the page.
  • Motivation: A strong call to action (e.g. early bird discount, limited number of bonus coaching session) with time or quantity limit to prompt readers into taking action – i.e. hit the BUY button NOW!
Still confused about your target market and who your “ideal client” is – get the Website Reboot Kit and the Nail You Message Workbook will walk you through an entire set of exercise to find your brand, your voice, your message, and of course, your target market so that you know exactly how to tailor your message to your ideal client.

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Comments

  1. Very helpful article. I need to add a strong call to action.

  2. Reblogged this on My Life. My Loves..

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  1. […] Your Sales Page Copy – is your sales copy appealing to your target audience? Is it tapping into their biggest desire or their worst fear? Does it speak to the challenges that they are facing? Does it focus on the benefits of your product/program (not feature)? Are you connecting with your audience at an emotional level? […]

  2. […] outline, and what you find out about your market’s biggest desire and challenges, create an enticing sales page that focuses on the benefits of your program and how it will solve your market’s […]

  3. […] outline, and what you find out about your market’s biggest desire and challenges, create an enticing sales page that focuses on the benefits of your program and how it will solve your market’s […]

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