Your website navigation should do just more than “home”, “about” and “contact” for your business. When done right, it can reflect your brand, give visitor an overall view of your offerings and steer them to learn more about your services and purchase from you.
Here are a few points to get you started:
- Nomenclature: one of the first things visitors to your website will see is the top level navigation. The way you name these tabs should give them a good sense of your offerings. They should be succinct (so that they don’t take up too much precious real estate) and self-explanatory. E.g. at first glance, visitors can understand that Slideberry probably sells Done-For-You materials and provides Business Coaching.
- Sequence: most people read from top to bottom, and left to right in the English-speaking world. You would want to position your more important navigational elements (e.g. your programs) as close to to the top or the left side as possible.
- Importance to your business: surface the important elements on your top-level navigation so that people can find them right off the bet. Obviously, your programs and products should be mentioned on the top level, but also testimonials if you have a few glowing ones that will help you sell your programs and services.
- Secondary Navigation: you want to keep your top-level clean so that your visitors don’t get confused by too many choices (Remember, the confused mind says “no”). Don’t attempt to throw everything onto the top-level navigation – make use of secondary level navigation to group similar pages under one high-level page, to give your website clarity and a sense of hierarchy.