After being a project manager in the digital marketing industry for 10 years, I am pretty sure I know a thing or two about launching stuff. So here are a few thoughts on taming the timeline monster and the tasks dragon… When it comes to launching a product or program, there is usually a deadline, [...]
What They Don’t Tell Your About Money Mindset
Posted on 05/25/2012 Written by 2 Comments
There are many books, seminars, workshops and coaching programs out there about money and money mindset. And I have been coached, listened, talked, read and journaled till I turned blue – yet nothing much happened. Yeah, yeah, I know the “theories” intellectually, but nothing really “shifted” in my life for a long time… Even when [...]
How To Get Your Signature System To Make More Money For You
Posted on 05/24/2012 Written by Leave a Comment
A lot of coaches have a signature system that they take their clients through step-by-step to solve their problems. Your signature system doesn’t have to stop with your high-end one-on-one or long-term group-coaching program, which you have to spend months to take your clients through the system and implement the changes. You can use the [...]
Top 5 Design Tips To Juice Up Your Sales Page
Posted on 05/24/2012 Written by Leave a Comment
Researches have found that the layout of the sales page affects conversion rate as much as the actual content. Here are a few pointers that you can use to make sure that your sales page “looks good”: Hierarchy: include headline, and subheads to make your content “scan-friendly”. Your reader should be able to glean the [...]
Grow Your List Fast – “Invitation” Page the “Quick and Dirty” Way for $0
Posted on 05/22/2012 Written by 1 Comment
An “invitation page” is just a page where people come to complete one action and one action alone – sign up to get your free gift and be added to your list. This page is stripped of all distraction – no navigation, no sidebar, no links to other pages. People read about your free gift, [...]
3 Ways to Supercharge Your “Resource” Page
Posted on 05/21/2012 Written by Leave a Comment
We have seen that many service-based websites have a “Resource” page or section. However, it’s a shame to see that many people just jam a bunch of affiliate banners on one page and call it a day. This section, if well put-together, can help you build relationship and generate more income. The content in the [...]
I Am Grateful To Have A Business That Supports My Ideal Lifestyle
Posted on 05/18/2012 Written by Leave a Comment
I want to share how grateful I am for having a business that allows me to live my ideal lifestyle – everyday – while providing me with a generous “full time” income working flexible “part time” hours. This is my typical Wednesday: 9am - ride my Masi Soulville 7 (my “coffee run” bike… my other bike is [...]
Ok, I Have A Freebie… Now What? 7 List-Building Ideas Using Your Free Gift
Posted on 05/15/2012 Written by Leave a Comment
Yes, the money is in the list. If you want to create a one-to-many model for your business (i.e. leveraging products and programs = more freedom and flexibility for you) you do need a high-quality list that you can communicate to. I recently heard from a business coach that 1,000 is the tipping point for [...]
3 Tips to Creating a Compelling Story that Connects You with Your Target Audience (and sells your offerings)
Posted on 05/14/2012 Written by Leave a Comment
Sharing a story that is relevant to your target market and the problems that they are trying to solve is a powerful way to connect with them, resonate with them at a deeper, more personal and emotional level, and build relationship. Your story is what makes you unique to your target market. As a health coach, your [...]
Connect with Your Market :: 7 Questions to Crafting a Killer Bio
Posted on 05/10/2012 Written by Leave a Comment
The content in the About page of your website is the chance for you to connect with your audience on a personal, emotional level. People buy with emotions, so it’s important that they see more than what you can deliver to them as a health and wellness practitioner. They need to resonate with you, your [...]
